The world needs illogical minds. Who question questions. Who say "no!" to normal. Who know that different makes the difference.
Working alongside Zalando’s Creative Lab team, we produced a campaign championing Desigual’s latest brand ethos and ideals - saying ‘no!’ to normal.
Sourcing a diverse range of cast from both the US and Europe, we aimed to produce a series of light-hearted, fun, and punchy videos and photographs which truly captured the essence of going against the grain and wearing what you want - saying ‘no!’ to normal.
Creative Agency: ZMS (Zalando Marketing Services)
Art Director: Meredith Bucher
Produced By: Marino Coates-Chitty
Director: Nikolai Kokanovic
Director of Photography: Samuel Templeton
Movement Director: Steven Höhn
1AC: Tim Adam
Gaffer: Nikita Lünnemann
Stylist: Jessica Klimach
Stylist Assist: Marian Schlicker
H&MU: Jana Kalgajeva
H&MU Assist: Dushan Petrovic
Edit: Samuel Templeton
Colorist: Lutz Forster
Music: Lady Bri
Photographer: Ulrike Rindermann
Photo Assist: Mark Philip Simpson
DigiOp: Janine Sametzky