Creative Producer
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Desigual 'No to Normal'

The world needs illogical minds. Who question questions. Who say "no!" to normal. Who know that different makes the difference.

 

The world needs illogical minds. Who question questions. Who say "no!" to normal. Who know that different makes the difference.

Working alongside Zalando’s Creative Lab team, we produced a campaign championing Desigual’s latest brand ethos and ideals - saying ‘no!’ to normal.
Sourcing a diverse range of cast from both the US and Europe, we aimed to produce a series of light-hearted, fun, and punchy videos and photographs which truly captured the essence of going against the grain and wearing what you want - saying ‘no!’ to normal.

Creative Agency: ZMS (Zalando Marketing Services)
Art Director: Meredith Bucher
Produced By: Marino Coates-Chitty
Director: Nikolai Kokanovic
Director of Photography: Samuel Templeton
Movement Director: Steven Höhn
1AC: Tim Adam
Gaffer: Nikita Lünnemann
Stylist:
Jessica Klimach
Stylist Assist: Marian Schlicker
H&MU: Jana Kalgajeva
H&MU Assist: Dushan Petrovic
Edit:
Samuel Templeton
Colorist: Lutz Forster
Music: Lady Bri

Zalando X Desigual
No to Normal

Website
Instagram
Youtube

Photographer: Ulrike Rindermann
Photo Assist: Mark Philip Simpson
DigiOp: Janine Sametzky